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How to promote through Facebook
So you created a Facebook page for the promotion of your business but you are lost what to do now? There can be several reasons for your Facebook page not getting the kind of attention you had envisaged. Read this article to know the reasons and if you think you are making a mistake somewhere, it’s the time to ameliorate it.
•You Do Not Update Your Page Regularly: For a successful page, the first and the foremost condition is that it should be updated on a regular basis. If you have just created a Facebook page and you take no pains on updating it, it would never be successful. Something must be posted on the page every day. Facebook pages created for the business purpose might be updated on a daily basis and the pages created for fun purposes should be updated every 4 hours.
•You are Misunderstanding the Needs of your Fans: Understanding the fans’ needs is an important task. If your Fans do not get what they want on the page, they would definitely go for some other Facebook page, which would result in the failure of your page. There are some people who get confused about what to post on the page. In such a case, it is advisable to ask your fans regularly, what they want on the page. Trust me, it works!
•You Might Be Over-Promoting the Page: Over-promotion is also one of the reasons of the failure of a Facebook page. People are on Facebook to stay connected with their friends and colleagues. Due to over-promotion of some pages, the entire news feed of the people is filled about those pages only. If people would not be able to catch up with their friends and colleagues, they would definitely unlike such a page. Hence, updating is essential but do not exaggerate it.
•Your Page Has a Poor Layout: The layout of the Facebook page is surely an important thing and it solely determines the fan following of the page. Consider a Facebook page having a perfect profile picture and a nice Cover photo. It would immediately grab the attention of the Facebook users. On the other hand, consider a page with a random profile picture and no Cover photo. How is such a page supposed to get noticed? If you think your Facebook page doesn’t have a good profile photo, go change it now! Otherwise, it would continue to fail.
•You are Poor at Keeping the Conversation Going: A successful Facebook page is the one where all the fans interact with each other over something. When new fans arrive at a particular page, they have no idea about the page. If you do not post any material that can initiate some sort of conversation, the fans would eventually be bored and they would regard your page as useless, which would ultimately result in its failure.
Once you get to know where you are making a mistake, go back to the page and revive it. Keep in mind that the success of Facebook page is a hit and trial process. Learn from your mistakes and bit-by-bit, you’ll learn to make your fans happy.
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