Bada is the Korean word for ocean. Samsung Bada is a new open platform that allows rich user experience in applications on Samsung mobile devices. Bada was launched by Samsung on 8th December 2009. The purpose of Bada is to make rich and connected application experiences available to every one, which are currently available to smart phone users only. Samsung's Bada is aimed to deliver simple, intuitive and innovative user experiences through innovative visual design. Samsung Bada represents the future of mobile and is completely committed to Bada ecosystem with new innovative Bada-powered devices. Samsung's Bada devices include 1H2010 and 2H2010. The initial roll out of Samsung Bada is on touchscreen based mobile phones. The Bada powered devices are going to storm the current year and are expected to become a strong force for Samsung by generating great revenues for it. Samsung Bada possesses integrated support for service oriented features to enable the development of connected app